Luca Lorenzini and Luca Pannese are Co-Founders and Executive Creative Directors of SMALL, a new-era creative agency that believes in project-based relationships.

Luca and Luca have worked together for 20 years. After a brief stint at Y&R Milan, they found their home at Saatchi & Saatchi Milan. In 2015 they decided to make the big move to New York City. After a few years at Saatchi & Saatchi and Publicis, they decided it was time to realise their dream and so, SMALL was born.

In the last seven years, the duo have won 29 Cannes Lions, in addition to awards at the most prestigious advertising festivals in the world, such as The One Show, D&AD, New York Festival and many other regional awards, including three Grand Prix at the Italian Art Directors Club.